Meet Doug

Doug Homeyer is a St. Petersburg business owner, community member, and long-time financial professional who is committed to serving District 6 with practical, community-focused leadership.

With more than four decades of experience in financial services, Doug has built his career helping individuals, families, and business owners plan for the future and make informed decisions. He is the founder and president of Benefits Plus Financial, a St. Petersburg-based firm located on Central Avenue, where he works closely with clients on retirement planning, insurance, and long-term financial stability.

Doug’s approach to his professional work is rooted in trust, relationships, and education. He believes that people make better decisions when they understand their options, and he has spent his career helping others navigate complex choices with clarity and confidence.

Originally from Little Rock, Arkansas, Doug chose to make St. Petersburg his home and has embraced the community fully. Since moving to the area, he has become actively involved in local civic, business, nonprofit, faith, and community organizations. His service includes leadership with the St. Petersburg Chamber of Commerce, involvement with the Downtown Waterfront Committee, service as a Chamber Ambassador and Board of Governors member, service on the St. Anthony’s Hospital Foundation Board and Finance Committee, membership in the Rotary Club of St. Petersburg, and participation in local entrepreneurship through the Greenhouse Entrepreneurial Academy. 

Doug is known by those who work with him as someone who listens first, follows through, and focuses on practical solutions. His approach is simple. Understand the issue, engage with the people affected, and work toward results that make a meaningful difference.

Doug’s vision for District 6 is grounded in the belief that a strong community must work for everyone. He is focused on ensuring that residents can live with stability, work with opportunity, enjoy safe and vibrant spaces to play, and welcome visitors in a way that supports the local economy while preserving the character of the community.

He appreciates everything St. Petersburg has to offer, from its neighborhoods and small businesses to its waterfront and public spaces. He believes District 6 should continue to grow in a way that strengthens these assets rather than putting them at risk.

Doug is running for City Council because he believes it is time to take his commitment to the community to the next level. His experience in the private sector, combined with his ongoing involvement in the community, provides a practical perspective on the challenges facing District 6, including housing, infrastructure, economic growth, and neighborhood stability.

He is committed to representing District 6 with integrity, accessibility, and a steady focus on the people who call it home. Doug believes that good leadership starts with listening and that strong communities are built by working together.

Qualifications at a Glance

Doug Homeyer brings a practical mix of business, finance, civic involvement, nonprofit service, and community leadership to the race for St. Petersburg City Council District 6.

• Founder and Chief Executive Officer of Benefits Plus Financial in St. Petersburg

• Former President and Owner of Homeyer Insurance

• Bachelor of Business Administration in Finance

• Professional designations including CLU®, ChFC®, LUTCF®, and RHU®

• Three-year qualifying member of the Million Dollar Round Table

• St. Petersburg Chamber of Commerce leader, Chamber Ambassador, and Board of Governors member

• Chair of the Downtown Waterfront Committee for the Chamber

• St. Anthony’s Hospital Foundation Board member and Finance Committee member

• Rotary Club of St. Petersburg member

• USF Economics Department Board of Advisors member

• Greenhouse Entrepreneurial Academy alumni member

• Active weekly attendee of St. Petersburg City Council and committee meetings

• Youth basketball coach, Scouting America Ambassador, Life Scout, and active church volunteer

Doug’s background matters because City Council decisions are often practical and financial decisions. Budgets, infrastructure, utility rates, redevelopment agreements, public land, stormwater, small business, public safety, and long-term obligations all require careful review, accountability, and common sense.

Why Doug?

Doug Homeyer is running for St. Petersburg City Council District 6 because he loves this city, believes in its future, and wants to serve the community at the next level.

Doug is not starting from the sidelines. Through his work in the local business community, his involvement with the Chamber of Commerce, and his relationships with residents, business owners, and community leaders, Doug has already spent years showing up, listening, and participating in the life of St. Petersburg.

District 6 is at an important moment. Rising costs, housing pressure, public safety concerns, flooding, infrastructure needs, growth, and the future of local businesses are all affecting daily life. These issues are not abstract. They affect whether people can afford to stay here, whether small businesses can survive here, whether families feel safe here, and whether St. Petersburg can grow without losing the character that makes it special.

Doug brings a practical perspective to these challenges. As a financial professional and local business owner, he understands planning, accountability, budgeting, and the importance of making decisions that work in the real world. He also understands that good leadership is not about pretending to have every answer. It starts with listening to the people who live with the consequences of City decisions.

Doug’s campaign is built around a simple vision for District 6: a community where people can live with stability, work with opportunity, play in safe and vibrant public spaces, and welcome visitors in a way that strengthens the local economy while protecting the character of the neighborhoods we call home.

Doug is running to be accessible, steady, and community-focused. He wants residents to know that they can reach their Council member, share their concerns, and be heard. For Doug, this campaign is not about politics as usual. It is about service, common sense, and helping St. Petersburg remain a place where people from all walks of life can build a future.

Business, Finance, Service, and Community Leadership

Doug Homeyer brings a practical background to the race for St. Petersburg City Council District 6.

He earned a Bachelor of Business Administration in Finance from the University of Arkansas at Little Rock and has spent his career working with individuals, employers, and business owners on insurance, employee benefits, financial planning, budgeting, revenue forecasting, and long-term risk management.

Doug is the Founder and Chief Executive Officer of Benefits Plus Financial in St. Petersburg. Before moving his business focus to St. Petersburg, he served as President and Owner of Homeyer Insurance in Little Rock, where he grew the business through strategic planning, budgeting, client service, and practical financial management. Earlier in his career, he served as a Regional Manager with Colonial Life, where he managed agents, supported revenue growth, and worked with employers on benefit communications.

Doug also holds respected professional designations in the insurance and financial-services field, including CLU®, ChFC®, LUTCF®, and RHU®. He is a three-year qualifying member of the Million Dollar Round Table and has served as a team leader at MDRT conferences.

That financial and business background matters because City Council decisions are often financial decisions. Budgets, utility rates, infrastructure, redevelopment agreements, public land, stormwater projects, public safety, taxes, and long-term obligations all require careful review, practical judgment, and accountability.

Doug’s experience is not limited to business. He is actively involved in civic, nonprofit, and community service in St. Petersburg. He serves with the St. Petersburg Chamber of Commerce, including leadership with the Downtown Waterfront Committee, and is a Chamber Ambassador and Board of Governors member. He serves on the St. Anthony’s Hospital Foundation Board and Finance Committee, is a member of the Rotary Club of St. Petersburg, serves on the USF Economics Department Board of Advisors, and is connected to local entrepreneurship through the Greenhouse Entrepreneurial Academy.

Doug’s community service also includes work with Scouting America, church and school communities, youth basketball, and local civic organizations. He is a Greater Tampa Bay Area Council Scouting America Ambassador and a Life Scout. He is active at St. Raphael Catholic Church in St. Petersburg, where he serves as a Men’s Club member, Lector, and Eucharistic Minister. He has coached girls basketball at St. Raphael Catholic School for the last five years and previously coached boys basketball at Christ the King Catholic School in Little Rock for eight years.

Doug is also an active attendee of St. Petersburg City Council and committee meetings, city public meetings, outreach committee meetings, public events, and neighborhood association meetings. He continues traveling throughout St. Petersburg speaking directly with residents, workers, businesses, neighborhood leaders, and community organizations about the issues facing the city.

Doug’s approach to public service is practical: listen carefully, understand the numbers, respect the community, ask hard questions, and make decisions that help people live here, work here, play here, and visit here.